Background information on Jo Malone London Essay Example for Free

Background information on Jo Malone London Essay 1.1 JO MALONE LONDON Jo Malone London was originally founded by Joanne Lesley Malone, in her kitchen in 1983. She is a British perfumer and is particularly known for her scented candles. Joanne Lesley Malone had severe dyslexia and left school without any qualifications that, however, did not stop her from creating the company with her mother Eileen. In her early twenties, Joanne Lesley Malone followed in her mother’s footsteps and became a facialist. Unable to afford her own workspace at that time, Joanne Lesley Malone had to work out of her apartment. As her business grew, Joanne Lesley Malone came up with the idea of gifting her clients a small token of appreciation and came up with her very first concoction â€Å"Nutmeg and Ginger’ by mixing batches of bath oil on her stove. Her clients loved it and went back to her to purchase more of her products which made her business grew. Despite having no substantial training, Joanne Lesley Malone began making perfumes as well. Most fragrances would have a complex blend of light, medium and heavy notes, Joanne Lesley Malone’s scents only had one or two notes. After the fledging business took off, Joanne Lesley Malone and her husband found and renovated a London retail space, that became the site of her eponymously named store. Lines of customers formed down when Jo Malone London opened its first outlet at 154 Walton Street, London in 1994. Jo Malone London became popular after Joanne Lesley Malone made an appearance on The Oprah Winfrey Show. In 1999, Joanne Lesley Malone launched her flagship store in London’s Sloane Street. In the same year, although initially reluctant to give up a company no matter what the price, Joanne Lesley Malone eventually sold Jo Malone London to Està ©e Lauder. Joanne Lesley Malone continued to work for the brand as the creative director until 2006, where she sold the company to Està ©e Lauder in its entirety and was barred from creating a new fragrance or skincare line for 5 years due to a non-compete agreement. 1.2 HIERARCHY DESCRIPTION OF LEARNING EXPERIENCE 2.1 JOB RESPONSIBILITIES: DEMONSTRATE THE ABILITY TO PROVIDE INSPIRATIONAL, AUTHENTIC AND PERSONALIZED CUSTOMER SERVICE / IDENTIFYING CUSTOMERS’ NEEDS: Every customer has different needs and wants when they step into the store. As every customer has different preferences, it is essential to personalize the experiences for different customers. To find out what the customers are looking for, we need to ask TED questions. Through the answers the customers give, we will have better insights and understanding about what they are looking for. PROVIDING INFORMATION ON PRODUCTS / EDUCATING CUSTOMERS: Fragrances: As important as sales is, educating the customers is equally crucial. What makes Jo Malone’s colognes so unique is that it is light so it can be layered. They are good on its own but when layered, you will get truly individual effects. Therefore, customers can come up with their own bespoke scents. Candles and diffusers: For every customer that buys the candles and diffusers, our job is to teach them how to use the products. For candles, the customers can only burn for up to four hours and then extinguish it and after burning, the wick of the candle must be trimmed to prevent the candle from tunneling. ASSIST IN DAILY RETAIL OPERATION: Co-ordinate and check merchandise on display: Except for the testers, the products on display are not displayed pieces but actual selling stocks. In Jo Malone London ION Orchard, it often gets busy and customers are always rushing in this fast-paced city so we often do not take the stocks from the cabinets and just sell the products on display instead.During our free time, we will replenish the merchandise on display. By doing so, it would also minimize external theft as we would be able to immediately realize that the product is missing and then report to our superiors and request for them to check the surveillance cameras. By coordinating and checking the merchandise on display, we will also have better insights on approximately how much of each product needs to be reordered. Handle exchanges of merchandise: A lot of the customers that comes to Jo Malone London are customers that are looking for gifts for their family, friends or loved ones. They often do not know what to buy and often purchase the options between our recommendations.To successfully close these deals and not let our potential customers slip out of our hands, we would persuade them to buy by letting them know that we will issue them a sales memo so that the receiver may bring the unused products to exchange for something they like should they not like the gift. DISPLAY PROFESSIONAL IMAGE AND ETIQUETTE: In Jo Malone London, we are required to wear our uniforms, wear formal footwear and put on our aprons and name tags once we are on the sales floor. Grooming is of great importance as it will not only portray our professionalism, our customers will also place their trust in our recommendations when they see how well-dressed we are. What we say to them will seem more professional and convincible to them too. Other than attire-wise, makeup is also required as it would add colors to our face making us look more refreshed and it will also positively affect the perception people has on us. PERFORM DAILY HOUSEKEEPING: As our store is an open layout store with no automatic doors that opens and closes when a customer walks in and out, there is a lot of dust in the store. What adds to this issue is that we have many spotlights in the store which makes the dust a lot more visible. Therefore, it is essential that we wipe the shelves and the tables every morning. On Sunday mornings, we would wipe all products, shelves, and tables. I do not wipe the shelves and tables, it would make our store look dusty, deserted and unsanitary. 2.2 GOOD OR BAD MOMENTS EXPERIENCED GOOD: Seeing the reactions of my customers when I tell them that I am merely an intern. After a few days of the internship, I feel more confident with the amount of knowledge I have which really played a huge part in my ability to persuade customers to purchase. BAD: During our orientation, we were thought to ask TED questions. And then further suggest scents or products to customers based on our insights. But there often are customers that ask what the best sellers are when they step foot in. What makes this situation tricky is the customers because what may be the bestseller may not be what they like. â€Å"May I know what kind of scents you like, miss? Because what may be the bestseller may not be what you would like† would earn me some glares and angry customers that would stomp off. I often encounter such customers and as much as I want to stay unaffected, I really am. 2.3 COLLEAGUES, I HAVE WORKED WITH Stella (Assistant Boutique Manager) Shieh Ling (Senior Stylist, Second In-Charge) Siew Fong (Senior Stylist) Daryl (Senior Stylist) Cheryl (Stylist) Victoria (Intern converted to part-time) Jasmine (Part-timer) Jamie (Part-timer) Sim (Previous stylist) Ivor (Previous part-timer) Ryan (previous part-timer) REFLECTION ON THE LEARNING EXPERIENCE 3.1 THOUGHTS ABOUT THE INTERNSHIP 3.2 POSITIVE OR NEGATIVE THOUGHTS 3.3 WHAT I LEARNT 3.4 SIGNIFICANT LESSONS LEARNT REFERENCES: https://en.wikipedia.org/wiki/Jo_Malone_London APPENDIX

A Critical Essay on Edgar Allan Poe’s The Fall of the House of Usher (1

The twenty first century author Alexandra Iftodi Zamfir (1986- ) argues that â€Å"architecture and settings are more important in Gothic fiction than in any other type of literature†¦all architectural elements are closely connected with Gothic protagonists and the plot.† (Zamfir. 2011: 15). This critical essay will first consider and analyse this statement and investigate the style, language and form of the American author Edgar Allan Poe’s (1809-1849) macabre and Gothic fictional prose The Fall of the House of Usher (1839) (Poe. 1987: 1). I shall present and argue how the artistic effects deployed in the narrative structure create an atmosphere of tension and suspense, through the exploration of architectural space demonstrated in a close reading and analysis from key passages of the text. The Fall of the House of Usher was written by the American author and poet Edgar Allan Poe, it first featured as a Gothic short story in Burton’s Gentleman’s Magazine in (1839) (Hayes. 2002: xvii). Poe was writing at a time of immense change to social, economic and cultural conditions following the technological advancements of the Industrial Revolution (1750-1850), his work on The Fall of the House of Usher could be said to show an impact of Western society’s internal and external fragmentation. (Montagna: 2006). As stated by Zamfir â€Å"the universe portrayed in the House of Usher is Poe’s most sublime†¦in humanizing a dwelling to portray the inner self of the Gothic hero, but it also represents an investigation of the self in a state of disintegration.† (Zamfir. 2011: 62). This process of disintegration is both reflected within the architectural structure of the house itself; as the building gradually corrodes, in addition to that of the ps... ..._of_Space_in_Gothic_Architecture. [Accessed 11th May 2012] Giordano, R. (2005-2011) Poestories.com: An Exploration of Short Stories by Edgar Allan Poe. [On-line] Available from: http://www.poestories.com/. [Accessed 24th September 2011] Gunn, A.G. (1997-2002) Cyclopaedia of Ghost Story Writers. [On-line] Available from: http://www.jb.man.ac.uk/~agg/ghosts/#poeea. [Accessed 24th September 2011] Hallqvist, C. (2001) The Poe Decoder. [On-line] Available from: http://www.poedecoder.com/. [Accessed 24th September 2011] Montagna, J.A. (2006) The Industrial Revolution. [On-line] Available from: http://www.yale.edu/ynhti/curriculum/units/1981/2/81.02.06.x.html. [Accessed 11th May 2012] Pridmore, J. (1998-2011) Edgar Allan Poe (1809-1849). [On-line] Available from: http://www.literaryhistory.com/19thC/Poe.htm. [Accessed 24th September 2011]

The Crucible Tone Paper

The Crucible Tone Paper In Arthur Miller’s book/play The Crucible, the tone he adopts towards the subject of witch trials and witch hunts, and towards the characters that maintain them, is carefully written. His ironic and cynical tones throughout the play poke fun at the religious officials doing what they thought was right, executing people they thought were witches. They also further the outlook on the lack of justice in a harsh, Puritan society. Miller continually uses irony in situations that led up to final accusations of witchcraft.In the events leading up to Elizabeth’s conviction, she receives a poppet from Mary Warren with a needle in its stomach. When he found this, Cheever exclaims â€Å"I never warranted to see such proof of Hell†¦Ã¢â‚¬  This is ironic in the way that he was involved in the trials of convicting witches, and witches are proof of the Devil, and therefore, proof of Hell. Another example of irony is in Act II when John Proctor hands Danf orth a testament that people had signed declaring Rebecca Nurse, Martha Corey, and Elizabeth, good women.Proctor said â€Å"†¦sir—they’ve known the women many years and never saw no sign they had dealings with the devil. † This testament was supposed to help the women get out of jail. It ultimately failed. A great example of irony is when Elizabeth Proctor lies about the affair that she knows that Abigail and John Proctor have. Judge Danforth asks her â€Å"Is your husband a lecher? † Elizabeth answers â€Å"No, sir. † This shows that Elizabeth did not want to confess about the affair. She was confused of what to say at times because she kept turning to John for what to say.I believe that this example is ironic mainly because it was said earlier in the book that Elizabeth had never told a lie, until now when she does lie about her John’s affair with Abigail. What is also ironic is the reason that this event happened. The judges needed s omebody to tell them something about Proctor that they did not know while Proctor was on trial. When Danforth tells Parris to go get Elizabeth, he asks John if she is of trust. John tells Danforth that Elizabeth had never told a lie, that she couldn’t tell a lie.I think that this is ironic because he said that Elizabeth could not tell a lie, and to his surprise, she did tell a lie, for him. The portrayals of Puritanism in The Crucible suggest attributes of stubbornness and their beliefs. An example of this is that the society of Salem likes to choose false religious values over logical assumptions. This is ironic because rather than listen to logic in their minds, they listen to the religious propaganda being shoved down their throats by Reverend Hale and Reverend Parris.These men are considered to be holy, and because they were holy, they were basically immune from being accused of witchcraft, as opposed to everyone else in Salem. For example, Reverend Hale states that †Å"The man’s ordained; therefore the light of God is in him. † Hale is referring to Reverend Parris, who in his eyes, was allowed to be overlooked as a victim of witchcraft because of his position in the religious society. He is said to be holy, but he is really lacking in his religious responsibilities by refusing to comfort the town when there was a commotion about the witchcraft.This is ironic because if everyone else can be accused of witchcraft, then they should be too. Everyone means everyone. Everyone doesn’t mean everyone minus a few select people. If we wanted to discuss Miller’s attitude towards the Salem Witch Trials, we could look to his words and see where his words express the ironic tone. His ironic tone throughout the book is constant. This irony proves to be what made it such a great book. Without the ironic under- and over-tones, you could hardly infer what he was really trying to say.

The Pros And Cons Of Homework - 1413 Words

â€Å"Homework, which has long been a battleground among teachers, parents, and students, is coming under more scrutiny than ever as the divide grows between resistors and its proponents† (Luke). Homework has been a part of every student s life since 1905 and recently has become a topic that people can not come to an agreement on. Students, teachers, and parents continually go back and forth everyday regarding the type of and amount of homework students receive. Although some people might think homework is beneficial, in fact, homework should be reduced because it can negatively affect a student’s health and development. Homework has been used for years because some people believe that it is beneficial to students’ academics. â€Å"Proponents of†¦show more content†¦in Rahtke). Teachers and people who are pro homework would argue that this is the main reason students are assigned homework. Homework is continuously used by schools because of the potentia l benefits it can offer students. Most of the time when people talk about benefits of homework they talk about academic benefits, however there is also nonacademic benefits. When students are given homework students must take it upon themselves to make sure they complete it. Through this they learn an important tool that is necessary in life, time management. Cooper emphasizes that homework can also lead to students improving their self-direction, self-discipline, and self-organization. When students take it upon themselves to get their work done they improve their independent problem solving skills, which can help them both in school settings and out in the world. Homework helps build students’ characters as well as improve their academic skills. Homework might appear to be beneficial when studies show students who do homework do better academically, however, there is a point at which homework has a negative effect on students. â€Å"The purpose of homework is to reinforce the learning that takes place in school or prepare children for forthcoming lessons, which in theory, sounds ideal. But, research on homework has indicated otherwise. Apparently, too much is detrimental to children† (Rajoo). The excessive homework that kids are being assigned is not helpingShow MoreRelatedThe Pros and Cons of Homework Essay939 Words   |  4 PagesHomework: Does it Help, or Harm Us? When a class is almost over and a teacher starts assigning homework, every students heart drops. When students have an excess of homework, they do not do as well. 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